For the Can-Am project with Martin Macík, we turned an exceptionally tight production window into a content activation built on speed, precision, and impact. The entire project was prepared in just four days, while the actual shoot had to be completed within only 40 minutes due to slope operations, daylight, and weather conditions. The media team consisted of 12 people working with around 23 cameras, including super slow motion and FPV drone setups, with another 10 people involved in coordination… and one dog (haha). From concept and on-site execution to post-production and distribution, the project delivered strong visibility across online, television, and print, alongside a major social media impact. The result was a distinctive piece of content that captured attention from both fans and media and created clear value for all partners involved.
