{"id":4908,"date":"2025-05-27T09:45:36","date_gmt":"2025-05-27T07:45:36","guid":{"rendered":"https:\/\/klient.mmp.mmproduction.agency\/?page_id=4908"},"modified":"2025-07-15T13:47:18","modified_gmt":"2025-07-15T11:47:18","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/mmproduction.agency\/cs\/privacy-and-terms\/","title":{"rendered":"Privacy & Terms"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ochrana osobn\u00edch \u00fadaj\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

(dle na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. \u00davod a identifikace spr\u00e1vce<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tento dokument upravuje zp\u016fsob, rozsah a \u00fa\u010del zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00ed spole\u010dnost MMP Agency s.r.o., se s\u00eddlem Mikulandsk\u00e1 119\/10, 110 00 Praha 1, I\u010c: 19638604, DI\u010c: CZ19638604, zapsan\u00e1 v obchodn\u00edm rejst\u0159\u00edku veden\u00e9m M\u011bstsk\u00fdm soudem v Praze, sp. zn. C 389506 (d\u00e1le jen \u201eSpr\u00e1vce\u201c nebo \u201eSpole\u010dnost\u201c), p\u0159i v\u00fdkonu sv\u00e9 podnikatelsk\u00e9 \u010dinnosti, zejm\u00e9na v oblasti produkce, marketingu, m\u00e9di\u00ed a digit\u00e1ln\u00edch slu\u017eeb, a to v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy, v\u010detn\u011b Na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679 ze dne 27. dubna 2016 (obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f \u2013 GDPR).\u00a0Spr\u00e1vce nevykon\u00e1v\u00e1 \u010dinnost, kter\u00e1 by vy\u017eadovala povinn\u00e9 jmenov\u00e1n\u00ed pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f, a tak k datu vyd\u00e1n\u00ed t\u011bchto z\u00e1sad nem\u00e1 jmenovan\u00e9ho DPO. V p\u0159\u00edpad\u011b dotaz\u016f nebo \u017e\u00e1dost\u00ed v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f je v\u0161ak mo\u017en\u00e9 se obracet na kontaktn\u00ed adresu: hq@mmproduction.agency<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. Rozsah a \u00fa\u010dely zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

V r\u00e1mci sv\u00e9 \u010dinnosti m\u016f\u017ee Spr\u00e1vce zpracov\u00e1vat osobn\u00ed \u00fadaje r\u016fzn\u00fdch kategori\u00ed subjekt\u016f \u00fadaj\u016f, zejm\u00e9na klient\u016f, obchodn\u00edch partner\u016f, n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek, odb\u011bratel\u016f newsletteru, z\u00e1jemc\u016f o spolupr\u00e1ci nebo osob, kter\u00e9 Spole\u010dnost kontaktuj\u00ed prost\u0159ednictv\u00edm ve\u0159ejn\u011b dostupn\u00fdch formul\u00e1\u0159\u016f \u010di elektronick\u00e9 komunikace.

<\/p>

Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f prob\u00edh\u00e1 zejm\u00e9na za \u00fa\u010delem:<\/b><\/p>

  • Technick\u00e9 \u00fadaje (nap\u0159. IP adresa, typ prohl\u00ed\u017ee\u010de, cookies)<\/li>
  • Identifika\u010dn\u00ed a kontaktn\u00ed \u00fadaje (nap\u0159. jm\u00e9no, e-mail, telefon)<\/span><\/li>
  • \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed webu (nap\u0159. analytika, chov\u00e1n\u00ed)<\/span><\/span><\/li>
  • \u00dadaje z komunikace (nap\u0159. zpr\u00e1vy, dotazy)<\/span><\/span><\/li>
  • Jin\u00e9 \u00fadaje dobrovoln\u011b poskytnut\u00e9 subjektem \u00fadaj\u016f
    <\/span><\/span><\/li><\/ul>

    \u00da\u010dely zpracov\u00e1n\u00ed:<\/b><\/p>

    • Pln\u011bn\u00ed smluvn\u00edch a p\u0159edsmluvn\u00edch z\u00e1vazk\u016f<\/li>
    • Spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed (nap\u0159. veden\u00ed \u00fa\u010detnictv\u00ed)<\/span><\/li>
    • Zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed a marketing (na z\u00e1klad\u011b souhlasu \u010di opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu)<\/span><\/span><\/li>
    • Zaji\u0161t\u011bn\u00ed funk\u010dnosti webu a anal\u00fdza n\u00e1v\u0161t\u011bvnosti<\/span><\/span><\/li>
    • P\u0159\u00edm\u00e1 komunikace p\u0159es digit\u00e1ln\u00ed platformy a soci\u00e1ln\u00ed s\u00edt\u011b<\/span><\/span><\/li>
    • Ochrana opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f a pr\u00e1vn\u00edch n\u00e1rok\u016f Spr\u00e1vce<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      3. Pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f je zalo\u017eeno na jednom nebo v\u00edce pr\u00e1vn\u00edch z\u00e1kladech dle \u010dl. 6 GDPR:

      <\/p>

      • Souhlas subjektu \u00fadaj\u016f (nap\u0159. pro zas\u00edl\u00e1n\u00ed newsletteru)<\/li>
      • Pln\u011bn\u00ed smlouvy nebo opat\u0159en\u00ed p\u0159ijat\u00e1 p\u0159ed jej\u00edm uzav\u0159en\u00edm<\/span><\/li>
      • Pln\u011bn\u00ed pr\u00e1vn\u00edch povinnost\u00ed (nap\u0159. \u00fa\u010detn\u00ed p\u0159edpisy)<\/span><\/span><\/li>
      • Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy Spr\u00e1vce (nap\u0159. p\u0159\u00edm\u00fd marketing, IT bezpe\u010dnost, komunikace s klienty)
        <\/span><\/span><\/li><\/ul>
        \u00a0<\/span><\/div>
        Pokud je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu, subjekt \u00fadaj\u016f jej m\u016f\u017ee kdykoli odvolat, ani\u017e by to m\u011blo vliv na z\u00e1konnost p\u0159edchoz\u00edho zpracov\u00e1n\u00ed.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        4. P\u0159\u00edjemci a zpracovatel\u00e9 \u00fadaj\u016f<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        V r\u00e1mci sv\u00e9 \u010dinnosti m\u016f\u017ee Spr\u00e1vce sd\u00edlet osobn\u00ed \u00fadaje s t\u0159et\u00edmi stranami jako zpracovateli nebo samostatn\u00fdmi spr\u00e1vci:\u00a0<\/p>

        \u00a0<\/p>

        Mezi n\u011b pat\u0159\u00ed:<\/b><\/p>

        • Poskytovatel\u00e9 cloudov\u00fdch a \u00falo\u017en\u00fdch slu\u017eeb (nap\u0159. Dropbox)<\/li>
        • Poskytovatel\u00e9 e-mailov\u00fdch a marketingov\u00fdch n\u00e1stroj\u016f (nap\u0159. Mailchimp)<\/li>
        • \u00da\u010detn\u00ed a da\u0148ov\u00ed poradci<\/li>
        • Poskytovatel\u00e9 analytick\u00fdch n\u00e1stroj\u016f a spr\u00e1vy webu (nap\u0159. Google Analytics, Klik)<\/span><\/span><\/li>
        • IT administr\u00e1to\u0159i a technick\u00e1 podpora<\/li><\/ul>
          \u00a0<\/span><\/div>
          V\u0161ichni zpracovatel\u00e9 jsou smluvn\u011b zav\u00e1z\u00e1ni k dodr\u017eov\u00e1n\u00ed pravidel ochrany osobn\u00edch \u00fadaj\u016f dle \u010dl. 28 GDPR. Osobn\u00ed \u00fadaje nejsou p\u0159ed\u00e1v\u00e1ny mimo EU bez zaji\u0161t\u011bn\u00ed odpov\u00eddaj\u00edc\u00ed ochrany.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          5. Doba uchov\u00e1n\u00ed \u00fadaj\u016f<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          Osobn\u00ed \u00fadaje jsou uchov\u00e1v\u00e1ny pouze po dobu nezbytnou k napln\u011bn\u00ed \u00fa\u010delu, pro kter\u00fd byly shrom\u00e1\u017ed\u011bny, nebo pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed.

          <\/p>

          Obecn\u011b plat\u00ed:<\/b><\/p>