{"id":4902,"date":"2024-08-27T09:33:34","date_gmt":"2024-08-27T07:33:34","guid":{"rendered":"https:\/\/klient.mmp.mmproduction.agency\/?post_type=portfolios&#038;p=4902"},"modified":"2025-08-22T13:51:21","modified_gmt":"2025-08-22T11:51:21","slug":"pilot-cafe-brand-identita","status":"publish","type":"portfolios","link":"https:\/\/mmproduction.agency\/cs\/project\/pilot-cafe-brand-update\/","title":{"rendered":"Pilot Cafe Brand Identita"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4902\" class=\"elementor elementor-4902\" data-elementor-post-type=\"portfolios\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6fe6c0 has-vertical-lines elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b6fe6c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f130046\" data-id=\"6f130046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae087c8 elementor-widget elementor-widget-spacer\" data-id=\"4ae087c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5299b352 elementor-widget elementor-widget-heading\" data-id=\"5299b352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pilot Cafe Brand Identita<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b2ff44 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"26b2ff44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c4c6f6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63c4c6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">#brand #komunikace #grafika #media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41af2bad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41af2bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69b09c91 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69b09c91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-110c544f\" data-id=\"110c544f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad19ad9 elementor-widget elementor-widget-heading\" data-id=\"ad19ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Popis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6807e874\" data-id=\"6807e874\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-710e3e39 elementor-widget elementor-widget-text-editor\" data-id=\"710e3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Pilot Caf\u00e9 we undertook the comprehensive creation and management of their brand identity, aiming to build a strong, recognizable, and unified visual presence. Our work began with the very foundations \u2013 designing a captivating logo that became the central element of the brand. We then focused on creating a detailed brand manual, which defined all visual standards and ensured the maintenance of a unified visual identity across the entire coffee shop network. Beyond the strategic framework, we also designed a wide range of key materials for Pilot Caf\u00e9, from the design of menus, banners, and cups to vouchers and original coffee packaging. Every element was carefully conceived to perfectly communicate the brand\u2019s values and draw customers into the world of Pilot Caf\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-264b663d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"264b663d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4dfdc837\" data-id=\"4dfdc837\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10447ab3 elementor-widget elementor-widget-spacer\" data-id=\"10447ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3717b796\" data-id=\"3717b796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9d3ff7 elementor-widget elementor-widget-spacer\" data-id=\"6b9d3ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84f6ad elementor-widget elementor-widget-spacer\" data-id=\"b84f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52be1f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52be1f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1de7e0\" data-id=\"b1de7e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b3c4e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-ms-hero\" data-id=\"92b3c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <section class=\"ms-hero\" id=\"92b3c4e\">\r\n\r\n            \r\n                            <div class=\"ms-parallax\" data-speed=\"0.7\" data-type=\"scroll\">\r\n                                            <img decoding=\"async\" class=\"jarallax-img\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/13_PC_mockup_brand-scaled.jpg\" alt=\"\">\r\n                                                        <\/div>\r\n            \r\n            \r\n                \r\n                \r\n            \r\n        <\/section>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d3018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d3018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1729c68\" data-id=\"1729c68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f737238 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"f737238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837ff6c elementor-widget elementor-widget-ms_gallery\" data-id=\"837ff6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                \r\n                <div id=\"837ff6c\">\r\n                    <div class=\"justified-gallery blockgallery h_s1\" data-row-height=\"340\" data-margins=\"30\">\r\n                                                                                                            <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/14_PC_mockup_menu.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/14_PC_mockup_menu.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/15_PC_mockup_logo.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/15_PC_mockup_logo.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/16_PC_mockup_mug.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/16_PC_mockup_mug.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/17_PC_mockup_brandset-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/17_PC_mockup_brandset-scaled.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/18_Macbook-Pro-Retina-15-Mockup-02-carlosviloria.com_-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/18_Macbook-Pro-Retina-15-Mockup-02-carlosviloria.com_-scaled.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/19_iPhone-X-on-Desk-Mockup-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/19_iPhone-X-on-Desk-Mockup-scaled.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/20_mobile-in-hand-mockup-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/20_mobile-in-hand-mockup-scaled.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/21_Free_Ticket_Mockup_5-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/05\/21_Free_Ticket_Mockup_5-scaled.jpg\" alt=\"Pilot Cafe Brand Identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                        <\/div>\r\n                <\/div>\r\n\r\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8421dde elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"8421dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c43cdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c43cdf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc1b0d0\" data-id=\"7bc1b0d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7143b94 elementor-widget elementor-widget-text-editor\" data-id=\"7143b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div style=\"text-align: center;\">P\u0159ipraveni tvo\u0159it s n\u00e1mi?<\/div>\n<div style=\"text-align: center; color: #ef5d39;\"><em><u><a href=\"\/cs\/kontakt\/\">Domluvte si sch\u016fzku<\/a><\/u><\/em><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":5414,"template":"","portfolios_categories":[38,39,40,37],"class_list":["post-4902","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-brand","portfolios_categories-communication","portfolios_categories-graphics","portfolios_categories-media"],"acf":{"header_transparent":false},"_links":{"self":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/4902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":60,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/4902\/revisions"}],"predecessor-version":[{"id":7142,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/4902\/revisions\/7142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media\/5414"}],"wp:attachment":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media?parent=4902"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios_categories?post=4902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}