{"id":4902,"date":"2024-08-27T09:33:34","date_gmt":"2024-08-27T07:33:34","guid":{"rendered":"https:\/\/klient.mmp.mmproduction.agency\/?post_type=portfolios&p=4902"},"modified":"2025-08-22T13:51:21","modified_gmt":"2025-08-22T11:51:21","slug":"pilot-cafe-brand-identita","status":"publish","type":"portfolios","link":"https:\/\/mmproduction.agency\/cs\/project\/pilot-cafe-brand-update\/","title":{"rendered":"Pilot Cafe Brand Identita"},"content":{"rendered":"
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Pilot Cafe Brand Identita<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#brand #komunikace #grafika #media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro Pilot Caf\u00e9 jsme se pustili do komplexn\u00ed tvorby a spr\u00e1vy brand identity, kter\u00e1 m\u011bla za c\u00edl vybudovat silnou, rozpoznatelnou a jednotnou vizu\u00e1ln\u00ed tv\u00e1\u0159. Na\u0161e pr\u00e1ce za\u010dala u samotn\u00fdch z\u00e1klad\u016f \u2013 n\u00e1vrhu chytlav\u00e9ho loga, je\u017e se stalo \u00fast\u0159edn\u00edm prvkem zna\u010dky. D\u00e1le jsme se v\u011bnovali tvorb\u011b detailn\u00edho brand manu\u00e1lu, kter\u00fd definoval ve\u0161ker\u00e9 vizu\u00e1ln\u00ed standardy a zajistil udr\u017een\u00ed jednotn\u00e9 vizu\u00e1ln\u00ed identity nap\u0159\u00ed\u010d celou s\u00edt\u00ed kav\u00e1ren. Krom\u011b strategick\u00e9ho r\u00e1mce jsme pro Pilot Caf\u00e9 navrhli i celou \u0159adu kl\u00ed\u010dov\u00fdch materi\u00e1l\u016f, od designu menu, banner\u016f a kel\u00edmk\u016f a\u017e po vouchery a origin\u00e1ln\u00ed balen\u00ed na k\u00e1vu. Ka\u017ed\u00fd prvek byl pe\u010dliv\u011b promy\u0161len tak, aby dokonale komunikoval hodnoty zna\u010dky a vt\u00e1hl z\u00e1kazn\u00edky do sv\u011bta Pilot Caf\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\r\n \"\"\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n \r\n \"Pilot\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u0159ipraveni tvo\u0159it s n\u00e1mi?<\/div>\n
Domluvte si sch\u016fzku<\/a><\/u><\/em><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":5414,"template":"","portfolios_categories":[38,39,40,37],"class_list":["post-4902","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-brand","portfolios_categories-communication","portfolios_categories-graphics","portfolios_categories-media"],"acf":{"header_transparent":false},"_links":{"self":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/4902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":0,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/4902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media\/5414"}],"wp:attachment":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media?parent=4902"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios_categories?post=4902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}