{"id":6577,"date":"2025-06-01T16:05:36","date_gmt":"2025-06-01T14:05:36","guid":{"rendered":"https:\/\/mmproduction.agency\/?post_type=portfolios&#038;p=6577"},"modified":"2025-08-22T13:38:21","modified_gmt":"2025-08-22T11:38:21","slug":"posedli-dakarem-25-vizualni-identita","status":"publish","type":"portfolios","link":"https:\/\/mmproduction.agency\/cs\/project\/posedli-dakarem-25-visual-identity\/","title":{"rendered":"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6577\" class=\"elementor elementor-6577\" data-elementor-post-type=\"portfolios\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bf103a has-vertical-lines elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bf103a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd29c51\" data-id=\"dd29c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce8d7d elementor-widget elementor-widget-spacer\" data-id=\"3ce8d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbc959 elementor-widget elementor-widget-heading\" data-id=\"2bbc959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757a6ec elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"757a6ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61957f2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"61957f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">#grafika #brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb0c2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3cb0c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-acd55bc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"acd55bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3c7ba6\" data-id=\"a3c7ba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-187fea2 elementor-widget elementor-widget-heading\" data-id=\"187fea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Popis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-095d736\" data-id=\"095d736\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a47b6 elementor-widget elementor-widget-text-editor\" data-id=\"a0a47b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro projekt Posedl\u00ed Dakarem 25 Open Air jsme stvo\u0159ili komplexn\u00ed vizu\u00e1ln\u00ed identitu, kter\u00e1 d\u00fdch\u00e1 atmosf\u00e9rou dakarsk\u00e9 rally. Na\u0161e pr\u00e1ce za\u010dala u n\u00e1vrhu hlavn\u00edho motivu a plak\u00e1tu ve form\u00e1tu A2, je\u017e se stal z\u00e1kladem cel\u00e9 kampan\u011b. Z n\u011bj jsme pak adaptovali design do r\u016fznorod\u00fdch form\u00e1t\u016f pro offline i online pou\u017eit\u00ed, od banner\u016f po soci\u00e1ln\u00ed m\u00e9dia. Nezapomn\u011bli jsme ani na modifikaci grafiky pro r\u016fzn\u00e9 typy reklamn\u00edch a merch p\u0159edm\u011bt\u016f, v\u0161e s d\u016frazem na jednotu a siln\u00e9 propojen\u00ed s hlavn\u00ed vizu\u00e1ln\u00ed identitou zna\u010dky Posedl\u00ed Dakarem. D\u00edky tomu se ka\u017ed\u00fd prvek, od plak\u00e1tu po tri\u010dko, stal nositelem p\u0159\u00edb\u011bhu a pozv\u00e1nkou do sv\u011bta, kde v\u00e1\u0161e\u0148 pro Dakar nezn\u00e1 hranic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3e7cec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b3e7cec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53b7520\" data-id=\"53b7520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1845b36 elementor-widget elementor-widget-spacer\" data-id=\"1845b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9096bf9\" data-id=\"9096bf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb28537 elementor-widget elementor-widget-spacer\" data-id=\"cb28537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9871b0 elementor-widget elementor-widget-spacer\" data-id=\"c9871b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52be1f5 elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"52be1f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1de7e0\" data-id=\"b1de7e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b3c4e elementor-widget elementor-widget-ms-hero\" data-id=\"92b3c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        <section class=\"ms-hero\" id=\"92b3c4e\">\r\n\r\n            \r\n                            <div class=\"ms-parallax\" data-speed=\"0.7\" data-type=\"scroll\">\r\n                                                                <div class=\"jarallax-img\" data-jarallax-video=\"mp4:https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/02_PD25_OA_outro_16x9.mp4\"><\/div>\r\n                                    <\/div>\r\n            \r\n            \r\n                \r\n                \r\n            \r\n        <\/section>\r\n\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ed3972 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ed3972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-987c9fa\" data-id=\"987c9fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d3018 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d3018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1729c68\" data-id=\"1729c68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f737238 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"f737238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837ff6c elementor-widget elementor-widget-ms_gallery\" data-id=\"837ff6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                \r\n                <div id=\"837ff6c\">\r\n                    <div class=\"justified-gallery blockgallery h_s1\" data-row-height=\"340\" data-margins=\"30\">\r\n                                                                                                            <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/01_240125_PD_OA25_poster_A2-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/01_240125_PD_OA25_poster_A2-scaled.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/03_240125_PD_OA25_poster_1x1.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/03_240125_PD_OA25_poster_1x1.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/04_240125_PD_OA25_poster_NLbanner.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/04_240125_PD_OA25_poster_NLbanner.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/05_240125_PD_OA25_poster_9x16.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/05_240125_PD_OA25_poster_9x16.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/06_kelimek-scaled.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/06_kelimek-scaled.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/07_250419_PD_OA25_image_web_MACIK.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/07_250419_PD_OA25_image_web_MACIK.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                                                                                        <a class=\"mfp-img\" href=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/08_250419_PD_OA25_image_web_MACIK_technika.jpg\" title=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/mmproduction.agency\/wp-content\/uploads\/2025\/06\/08_250419_PD_OA25_image_web_MACIK_technika.jpg\" alt=\"Posedl\u00ed Dakarem 25 Vizu\u00e1ln\u00ed identita\" loading=\"lazy\"\/>\r\n                                                            <\/a>\r\n                                                                        <\/div>\r\n                <\/div>\r\n\r\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8421dde elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"8421dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc572c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc572c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6762fe1\" data-id=\"6762fe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca12a8 elementor-widget elementor-widget-text-editor\" data-id=\"fca12a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div style=\"text-align: center;\">P\u0159ipraveni tvo\u0159it s n\u00e1mi?<\/div>\n<div style=\"text-align: center; color: #ef5d39;\"><em><u><a href=\"\/cs\/kontakt\/\">Domluvte si sch\u016fzku<\/a><\/u><\/em><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":6579,"template":"","portfolios_categories":[38,40],"class_list":["post-6577","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-brand","portfolios_categories-graphics"],"acf":{"header_transparent":false},"_links":{"self":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/6577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":40,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/6577\/revisions"}],"predecessor-version":[{"id":7046,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios\/6577\/revisions\/7046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media\/6579"}],"wp:attachment":[{"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/media?parent=6577"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/mmproduction.agency\/cs\/wp-json\/wp\/v2\/portfolios_categories?post=6577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}