New identity, modern direction. Forthe De Groot Sport team, we created a comprehensive visual concept that bridges the world of motorsport with their global business. Out of three proposed variants, the winning design reflects freshness and the dynamic structure of a global network. We applied this motif to two racing trucks, support vehicles, team race suits, and helmets.The result is a design that is impossible to miss in the desert. Being entrusted to completely reshape the team’s visual identity is, for us, a confirmation that our creative vision hits the mark.
