For the presentation of an exclusive Dakar clothing collection for a racing team, we focused on creating a product advertisement where visual impact was paramount. As with previous projects, we ensured the complete process from pre-production, through filming and production, to final postproduction and distribution. Our goal was not to tell a story, but rather to present the high-quality and stylish apparel in the most appealing way within a short spot, instantly inspiring a desire to purchase. We complemented television broadcasting with strategic utilization on social media for maximum visibility, supported by professional product photography and engaging graphic banners. The result confirmed the power of visual presentation: approximately 90% of all clothing stock sold out within a single quarter, even before the halfway point of the entire racing season.
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