For the Posedlí Dakarem 25 Open Air project, we created a comprehensive visual identity that breathes the atmosphere of the Dakar Rally. Our work began with the design of the main motif and an A2 poster, which became the foundation of the entire campaign. From there, we then adapted the design into diverse formats for both offline and online use, from banners to social media. We also ensured the modification of graphics for various types of promotional and merchandise items, all with an emphasis on unity and a strong connection to the main visual identity of the Posedlí Dakarem brand. As a result, every element, from a poster to a T-shirt, became a storyteller and an invitation to a world where the passion for Dakar knows no bounds.
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