For the tractor presentation at the Země Živitelka 2023 exhibition, we undertook the comprehensive design of a tractor wrap aimed at immediately captivating and engaging visitors. Our work began with a strong and creative idea that articulated the machine’s key strengths and transformed them into a visually compelling concept. Subsequently, we developed the detailed design and adapted the source data for the wrap production, also ensuring professional installation by an external company. The result was astonishing: the wrapped tractor became a magnet for attention and key to establishing a long-term collaboration with the client. The best proof of success was the fact that the tractor was sold immediately after the event, and its new owner even kept the unique wrap – a clear signal that the design hit its mark.
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