For the 2024 edition of the Země Živitelka exhibition, we built upon our successful collaboration with the client and embarked on creating a unique tractor wrap design. Again, we relied on a distinct creative idea that ingeniously communicated the power and benefits of the machine, aiming to capture attention and provoke thought. We covered the entire process from the design proposal itself, through data preparation for the wrap, to complete coordination with a professional installation company. This project confirmed our ability to create designs that not only visually dominate but also effectively support business objectives. Proof of this is that, in this instance too, the tractor with our wrap was sold immediately after the exhibition, with such success that the new owner kept the wrap – clearly demonstrating the power and impact of our creative approach.
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